Yes, that looks fancy. It stands for the “Self-Published Fantasy Blog Off” and it is probably the most prestigious, and coveted, award for fantasy authors who are self-published. It is hosted by Mark Lawrence, author of several best-selling fantasy novels. Basically, ten of the top fantasy bloggers in the world agree to read 30 novels each, choose their favorite to put forth to the finals, and then all read the final ten novels. One winner is chosen and is then reviewed on all of the bloggers websites.
It’s a self-published authors dream, pretty much.